Recommended Books

(In alphabetical order by Title under each topic)

 

Competitive Intelligence: General

Strategic Competitive Intelligence

Technical Intelligence

Global Competitive Intelligence

Counterintelligence

Knowledge Management

Online, Internet Researching and CI Software

Product Development

 

Competitive Intelligence: General

A New Archetype for Competitive Intelligence by John J. McGonagle, Jr. and Carolyn M. Vella, 1996, Quorum Books, 240 pages.

Analyzing Your Competitor’s Financial Strengths: How to Evaluate Key Threats and Opportunities by Sydney Howell, 1993, Financial Times/Pitman Publishing, 335 pages.

Bottom Line Competitive Intelligence by John J. McGonagle and Carolyn M. Vella, 2002, Quorum Books, 272 pages. Provides tools for selecting the right kind of CI and assessing its contributions to a company's financial performance.

Competition in the 21st Century by Kirk W. M. Tyson, 1997, St. Lucie Press, 279 pages. Both historical and future looking, the book provides characteristics of successful companies, leaders and business practices of the 21st century using examples from companies globally.

Competitive Intelligence by Chris West, 2001, Palgrave Macmillan, 256 pages.  A good general CI book, very encompassing in its discussion about the many facets of competitive intelligence.

Competitive Intelligence by Michelle and Curtis Cook, 2000, Kogan Page, 263 pages.  Create an intelligent organization and compete to win. Discusses setting up a CI program, includes sources of CI and includes some counterintelligence.

Competitive Intelligence: From Black Ops to Boardrooms—How Businesses Gather, Analyze, and Use Information to Succeed in the Global Marketplace by Larry Kahaner, 1996, Simon & Schuster, 300 pages. A clearly written book on how businesses gather, analyze and use competitive information.

Competitor Targeting: Winning the Battle for Market and Customer Share by Ian H. Gordon, 2001, John Wiley & Sons, 320 pages. Learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value.

Competitors: Outwitting, Outmaneuvering and Outperforming Competitors by Liam Fahey PhD, 1999, John Wiley & Sons, 558 pages. Provides a new, integrated, comprehensive method for analyzing the competition called "competitive learning."

Controversies in Competitive Intelligence: The Enduring Issues by Craig Fleisher and David L. Blenkhorn, 2003, Praeger Publishers, 344 pages.  Very thought provoking:  deals with thorny ethical issues that CI professionals face.

Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies by Ben Gilad, 2004, AMACOM, 256 pages.  Risk identification, intelligence monitoring and management actions are identified at the key components of the competitive early warning triangle.  Many case studies are included to give life to the processes discussed.

From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy by Helen N. Rothberg and G. Scott Erickson, 2004, Butterworth-Heinemann, 400 pages. Shows how competitive intelligence practices can add value to knowledge management systems.

Managing Frontiers in Competitive Intelligence by Craig Fleisher and David Blenkhorn, 1999, Quorum Books, 328 pages.  Shows how advances in computers and technology have accelerated progress in CI management, and the ways CI has affected and been affected by major business functions and processes. For more practiced competitive professionals.

Marketing Intelligence: Discover What Your Customers Want and What Your Competitors Are Up To by John Savidge, 1992, Business One Irwin, 237 pages.  Quick read, includes lots of provoking questions.

Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age by Jerry P. Miller, PhD (editor) and the Business Intelligence Braintrust, 2000, CyberAge Books, 276 pages. Great breadth of coverage on business intelligence by Miller and his team of subject experts.

Outsmarting the Competition: Practical Approaches to Finding and Outsmarting the Competition by John McGonagle, Jr. and Carolyn Vella, 1990, Sourcebooks, Inc., 388 pages.  A good practical overview on how to win by conducting competitive intelligence.

Perfectly Legal Competitor Intelligence: How to Get It, Use It and Profit from It by Douglas Bernhardt, 1994, Pitman Publishing, 276 pages. 

Proven Strategies in Competitive Intelligence: Lessons From the Trenches edited by John Prescott and Stephen Miller, 2001, John Wiley & Sons, 317 pages.  A compendium of articles from various publications from SCIP (Society of Competitive Intelligence Professionals) publications.

Real World Intelligence: Organized Information for Executives by Herbert Meyer, 1991, Weidenfeld & Nicholson, 102 pages. A concise well written book on intelligence.

The Complete Guide to Competitive Intelligence by Kirk W. M. Tyson, 1998, Kirk Tyson International, 340 pages. Comprehensive guide to collecting, analyzing competitive intelligence and building a corporate competitive intelligence process.

The Demand Side of Competitive Intelligence: The Missing Link by Walter D. Barndt, Jr., 1997, Society of Competitive Intelligence Professionals, 76 pages.  Walter argues that for competitive intelligence to flourish, it must meet the needs of the right consumers, and suggests ways for CI units to get the right message to the right managers in a timely fashion.

The Intelligent Corporation: Creating a Shared Network for Information and Profit by Ruth Stanat, 1990, American Management Association, 270 pages. A step-by-step guide on how to build a business intelligence process.

The Manager's Guide to Competitive Intelligence by John J. McGonagle, Carolyn M. Vella, 2003, Praeger Publishers, 272 pages.  Focuses on the single corporate  practitioner’s needs who is responsible for CI in his company.

The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors by Leonard Fuld, 1995, John Wiley & Sons, 482 pages.

The WarRoom Guide to Competitive Intelligence by Steven M. Shaker and Mark Gembicki, 1999, McGraw Hill, 240 pages. A strategic guide to applying government intelligence tactics to business from two former CIA and NSA officers.

User-Directed Competitive Intelligence: Closing the Gap Between Supply and Demand by Walter D. Barndt, Jr., PhD, 1994, Quorum Books, 178 pages.  Focuses on user’s needs for competitive intelligence. Educates both producers and users of intelligence.

Wide Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers and Rogue Employees by Wayne Burkan, 1996, John Wiley & Sons, 275 pages.

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Strategic Competitive Intelligence

Business Blindspots: Replacing Your Company’s Entrenched and Outdated Myths, Beliefs and Assumptions with Realities of Today’s Markets by Benjamin Gilad, 1993, Probus Publishing Company.

Collaborating to Compete: Using Strategic Alliances and Acquisitions in the Global Marketplace by Joel Bleeke and David Ernst, 1993, John Wiley & Sons, 270 pages. A thought provoking read on strategy, acquisitions and alliances.

Company Analysis: Determining Strategic Capability by Per Jenster and David Hussey, 2001, John Wiley & Sons, 282 pages. Gives readers a methodology to analyze companies, both their own and competitors.

Competing on the Edge: Strategy as Structured haos by Shona L. Brown and Kathleen Eisenhardt, 1998, Harvard Business School Press, 320 pages. Presents novel and sometimes provocative ideas on conducting business in today's environment of "structured chaos".

Competing for the Future by Gary Hamel and C.K. Prahalad, 1994, Harvard Business School Press, 327 pages.

Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter, 1985, The Free Press, 557 pages. Over 30 printings in English and translated into 13 languages. A textbook on competitive intelligence.

Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael Porter, 1998, Free Press, 432 pages. A textbook on competitive intelligence.

Competitor Intelligence: Turning Analysis into Success (Wiley Series in Practical Strategy) by David Hussey and Per Jenster, 1999, John Wiley & Sons, 292 pages.

Co-Opetition: A Revolution Mindset That Combines Competition and Cooperation: The Game Theory Strategy That's Changing the Game of Business by Adam M Brandemburger, Barry J. Nalebuff, 1997. 

Harnessing the Power of Intelligence, Counterintelligence & Surprise Events

by Alain P. Martin, 2003, Professional Development Institute, 288 Pages. The content is based on Harvard University Global System™ management road maps pioneered by the author.

It’s not the BIG that eat the SMALL…it’s the FAST that eat the SLOW by Jason Jennings and Lawrence Haughton, 2000, Harper Press, 254 pages.  Lots of ideas about speed and savvy to stay on top of the competition are discussed using specific companies examples.

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition by Craig S. Fleisher, Babette Bensoussan, 2002, Prentice-Hall, 449 pages.  Discussion, illustration & assessment of many strategic competitive intelligence tools.  A must have!

Strategic Management: Building and Sustaining Competitive Advantage (3rd Edition) by Robert A Pitts and David Lei, 2002, South-Western College Publishing, 576 pages. Textbook for strategic management.

Strategic Thinking and the New Science: Planning in the Midst of Chaos, Complexity and Change by T. Irene Sanders, 1998, The Free Press, 208 pages.

The Competitive Power of Constant Creativity by Clay Carr, 1994, American Management Association, 177 pages. Making "all day, every day creativity" your organization’s secret weapon.

The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor, 2003, Harvard Business School Press, 288 pages.  Innovation fails because organizations unwittingly strip the disruptive potential from new ideas before they ever see the light of day. Drawing on years of experience and research the authors argue that innovation can be a predictable process that delivers sustainable, profitable growth

The Way of Strategy by William A. Levinson, 1995, American Society for Quality. A systematic treatment applying military strategies and principles to business management.

Value Migration: How to Think Several Steps Ahead of the Competition by Adrian Slywotzky, 1996, Harvard Business School Press, 326 pages. A book on business strategy in competitive and changing markets, by an experienced consultant.

Wharton on Dynamic Competitive Strategy by George S. Day (editor), David Reibstein, Robert E. Gunther, 1997, John Wiley & Sons, 400 pages. Addresses both the basics on competitive strategy as well as more complex analysis tools, such as game theory and conjoint analysis.

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Technical Intelligence

Competitive Technical Intelligence: A Guide to Design, Analysis and Action by Mathias M. Coburn, 1999, Oxford University Press, 148 pages.

Keeping Abreast of Science and Technology: Technical Intelligence for Business by Bradford Ashton & Richard Klavans, 1997, Battelle Press, 560 pages. Shows those implementing a technical intelligence program how to get started and brings experienced practitioners up-to-date on the latest techniques.  Great book.

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Global Competitive Intelligence

Competitive Intelligence and Global Business by David L. Blenkhorn (Editor) and Craig S. Fleisher, 2005, Praeger Publishing, 312 pages. Explores emerging trends that affect and influence CI today, such as the impact of digital commerce, the effects of interest groups, and new laws governing the practice of CI across borders.

Competitive Intelligence: Scanning the Global Environment by Robert Salmon and Yolaine de Linares, 1999, Economica, 200 pages.

Global Gold: Panning for Profits in Foreign Markets by Ruth Stanat, 1998, American Management Association, 500 pages. Packed with country-by-country information on do’s and don’ts of expanding businesses globally.

Global Perspectives on Competitive Intelligence edited by John Prescott and Patrick Gibbons, 1994, Society of Competitive Intelligence Professionals, 388 pages. Many experts by discipline and country, contributed to this collection of articles.

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Counterintelligence

Commercial Espionage: 79 Ways Competitors Can Get Any Business Secrets by Boris Parad and Mark T. Banner, 1997, Global Connection Inc., 145 pages. Provides a checklist of practices you should take to protect your company followed with a brief discussion of each practice.

Confidential: Uncover Your Competitor’s Top Business Secrets Legally and Quickly-And Protect Your Own, by John Nolan, III, 1999, Harper Collins, 360 pages. The book covers both elicitation skills for intelligence gathering as well as counterintelligence tactics.

Corporate Espionage: What It Is, Why It Is Happening in Your Company, What You Must Do about It by Ira Winkler, 1997, Prima Publishing, 365 pages.

Digital Defense: What You Should Know About Protecting Your Company's Assets

by Thomas J. Parenty, 2003, Harvard Business Press, A guide to protecting business information.  Goes beyond common measures such as firewalls and virus protection software, and offers a corporate security process called the "Trust Framework" which is uniquely adapted and fine-tuned for the digital world.

How Competitors Learn Your Company’s Secrets by Washington Researchers (Third Edition), 1998, 83 pages.

Protecting Your Company Against Competitive Intelligence by John McGonagle and Carolyn, M. Vella, 1998, Quorum Books, 164 pages.

Protecting Corporate America’s Secrets in the Global Economy by the American Institute for Business Research in Cooperation with the National Security Institute, 1992, 253 pages.

The Art of Deception: Controlling the Human Element of Security by Kevin D. Mitnick, 2002, Wiley, 304 pages.  Describes how humans penetrate information security, offer solutions as well as training and security policy ideas.

War by Other Means: Economic Espionage in America by John Fialka, 1997, W. W. Norton & Company, 242 pages.

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Knowledge Management

Building a Knowledge-Driven Organization by Robert H Buckman, 2004, McGraw-Hill, 300 pages.  A practical book on getting managers to change from hoarding to sharing information to help your company win through Robert’s experience doing this as Buckman Laboratories.

From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy by Helen N. Rothberg and G. Scott Erickson, 2004, Butterworth-Heinemann, 400 pages. Shows how competitive intelligence practices can add value to knowledge management systems.

Harvard Business Review on Knowledge Management, 1998, Harvard Business School Press, 223 pages. 1 chapter per author, includes Peter Drucker, Ikujiro Nonaka and others.

Intellectual Capital: The New Wealth of Organizations by Thomas Stewart, 1997, Doubleday, 240 pages. Reveals how to unlock the value of hidden assets; how to find them in the talent of employees; the loyalty of its customers; and the collective knowledge embodied in an organization’s culture, systems & processes.

The Intelligence Edge: How to Profit in the Information Age by George Freidman, Meredith Friedman, Colin Chapman & John Baker, Jr., 1997, Random House, 276 pages.

Working Knowledge: How Organizations Manage What They Know by Thomas Davenport & Laurence Prusak, 1998, Harvard Business School Press, 199 pages.

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Online, Internet Researching and CI Software

Agent Sourcebook by Alper Calglayan and Colin Harrison, 1997, John Wiley & Sons, 349 pages. The book is a great introduction to agent technology, which examines agents for Internet, Intranet and desktop use, evaluating processes that users can customize or automate.

Assessing Competitive Intelligence Software: A Guide to Evaluating CI Technology by France Bouthillier and Kathleen Shearer, 2003, Information Today, 155 pages. 

Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making by Conor Vibert, 2004, Thomson South-western, 242 pages. 

Find It Online, Fourth Edition: The Complete Guide to Online Research by Alan M. Schlein, 2004, Facts on Demand Press, 600 pages. Gets excellent reviews.

Information and Communications Technology for Competitive Intelligence by Dirk Vriens, Irm Press, 2003, 320 pages. Discusses linking competitive intelligence and intranets, using web link analysis to detect and analyze hidden web communities, a framework for business performance management, using geographical information systems for CI, and using groupware to build a scenario-based early warning system.

Introduction to Online Competitive Intelligence Research by Conor Vibert, South-Western Educational Publishing, 2004, 344 pages. 

Online Competitive Intelligence: Increase Your Profits Using Cyber-Intelligence (2nd edition) by Helen Burwell, 2004, Facts on Demand Press, 493 pages. Provides organized lists and descriptions of web addresses and online sources for data gathering and more.

Researching Online for Dummies (2nd Edition) by Reva Basch and Mary Ellen Bates, 2000, IDG Books Worldwide, 384 pages. Reference for using the Internet. Includes links to all sites in the book on CD-ROM.

Super Searchers Do Business: The Online Secrets of Top Business Researchers by Mary Ellen Bates and Reva Basch, 2001, Cyberage Books, 290 pages. Interviews 20 leading researchers on their approach to finding business information using the Internet and online services.

Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers by Margaret Metcalf Carr, Reva Basch (Editor), Jan P. Herring, 2003, Cyberage Books, 223 pages.

Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies by Grace Avellana Villamora (Foreword), and Reva Basch, 2003, Cyberage Books/Information Today, Inc., 256 pages.  13 research professionals from leading advertising and marketing companies share their approaches to researching online.

The Extreme Searcher's Internet Handbook: A Guide for the Serious Searcher by Randolph Hock, 2004, 356 pages.  Recommended by Mary Ellen Bates, notable researcher guru.

The Invisible Web: Uncovering Information Sources Search Engines Can't See by Chris Sherman and Gary Price, 2001, Cyberage Books, 402 pages.

The Web Library: Building a World Class Personal Library with Free Web Resources by Steve Coffman, 2004, Cyberage Books/Information Today, Inc., 424 pages. A guide to creating a comprehensive personal library using free web resources, shows how to compile a web library that includes a vast, rich collection of data, documents, e-books, reference materials, and images.

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Product Development

Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft by Michael Cusumano and David Yoffe, 1998, Free Press, 288 pages. An indepth view of the browser wars between Netscape and Microsoft, with many implications for managing product development "at Internet speed."

Cracking Creativity: The Secrets of Creative Genius by Michael Michalko, 1998, Ten Speed Press, 352 pages. A follow-up to the author's earlier best-selling book on creativity and ideation techniques, "Thinkertoys".

Green Marketing: Opportunity for Innovation (Second Edition) by Jacquelyn A. Ottman, 1998, 270 pages. Updated an earlier book that focused on "green marketing", focusing on environmentally conscious consumers and market opportunities.

How to Drive Your Competition Crazy by Guy Kawasaki, 1995, Hyperion, 234 pages. Creating disruption for fun and profit. A book which describes a variety of novel and non-traditional approaches to product management.

Information Rules: A Strategic Guide to the Network Economy by Carl Shapiro and Hal R. Varian, 1998, 352 pages. Focuses on the new "information economy" and its unique characteristics which impact developing products in that arena.

Jamming: The Art and Discipline of Business Creativity by John Kao, 1997, Harper Press, 224 pages. A book which provides ideas on how managers can improve the creative output of their departments and companies via techniques and rewards.

Managing Strategic Innovation and Change: A Collection of Readings edited by Michael L. Tushman and Philip Anderson, 1997, Oxford University Press, 654 pages. A high-level and rich collection of essays relating to corporate innovation, from a variety of perspectives.

Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors by Michel Robert, 1995, McGraw Hill. Shows how certain companies are adept at creating and introducing new products.

The Human Side of Managing Technological Innovation: A Collection of Readings by Ralph Katz, 1997, Oxford University Press, 618 pages. A group of 51 articles focusing on the human aspects of managing product development in the technological arena.

The Product Manager's Handbook : The Complete Product Management Resource by Linda Gorchels, 2000, McGraw-Hill Trade; 2nd edition, 304 pages.

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