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Workshops
We provide both off-the-shelf competitive intelligence (CI)
training as well as customized CI workshops. For customized
workshops, we build on our client’s existing practices with
sensitivity to management's strategy. We study our clients’
business needs and incorporate their business goals, strategies,
and tactics – and much more – into a workshop. Workshops are
interactive – ideally with our client’s management team.
Together we identify and discuss the areas of CI which need
development or improvement. Typically the day ends with an
action plan to produce specific deliverables as identified by
our client’s management team. We also include case studies as
part of the learning process.
General Competitive Intelligence
Development of Strategic & Tactical Competitive Intelligence
Tools
Using Competitive Intelligence to Make Strategic Marketing
Decisions
Exploring Best Practices in CI
Cooperative Intelligence: Beyond Networking
Competitive Strategy for Senior Executives
Developing and Implementing an Effective Competitive
Intelligence Program
Secondary and Primary Intelligence Gathering Techniques
Using Human Intelligence to Gather Competitive Intelligence
Competitive Intelligence: Everyone’s Business
Competitive Intelligence Self-Assessment Quiz
CI Software: Which Software is right for you?
Knowledge Management for the Individual: Automating Your
Personal Database
Exploring Ethics in Business Intelligence Practices
Sales and Marketing Competitive Intelligence
Bringing Sales into the CI Process: Tools & Techniques to
Promote Integration
Capturing Competitive Intelligence from Sales
CI Techniques and Technology to Improve Your ROI in Sales &
Marketing
Early Warning Systems Using Your Sales Force
Using CI to Gain Lost Business: A Guide to Creating a
Win/Loss Analysis Process
Sales CI Assessment Questionnaire
Winning Through Trade Show Analysis
Note: More
detailed descriptions of each workshop topic are available upon
request by calling 1-303-838-4545 or emailing answers@thebisource.com. |
